Microsoft, Google and Amazon: Titans Of The Gigantic Data Center Race

Clandestine maybe to every online user, but there is a race going on in the cyber world of Internet, which, they say, could benefit the majority. Long it may have been since this race has begun, long enough for you to learn the raw facts, theories and speculations of the new settings and virtual arrangements that shall be made possible by large skilled IT communities worldwide.

They name these in two categories:

  1. Cloud computing: Applications and Services are delivered over the Internet
  2. Utility computing: On-demand server capacity powered by virtualization and delivered over the internet

These, in return were given an active response by the three giants in the cyber realm. Of course they are well-known because of their triumph in their respective areas; Google, for having the top spot as the most efficient search engine; Microsoft, an image to look up for computer applications; and Amazon, the web’s biggest mega retailer. These three web giants are now idly racing for the most efficient and largest data center around the world to successfully tend the coming of the two biggest developments that are to transform the technology world- cloud computing and utility computing.

Given these two demands, the private data centers are the cherries of the dart board. The cloud computing technology would be running the big commoditized apps like e-mails, groupware, CRM etc so that an IT department would not need to transport apps from their private data centers to the web. But the problem is, is there any enough security, privacy and sufficient compliance for this technology? Organizations have their respective secrets or recipes set just for their own benefits, meaning, a “not shared” matter. Utility computing, on the other hand, wants to take the roles of private servers as being the online capacitors for private services and applications using virtualization to manageably scale up and down different server services helping organization clients to save money, where they just pay what they have used, not like the usual buffet dinner where you pay for the maximum.

Google and Microsoft are viciously heading after the target, to create the biggest data center in the world. Microsoft has been adding 10,000 new servers per month, while Google is also doing its part having enough expertise in running data centers to power the internet. Amazon’s spot may be unlikely to some, but actually, Amazon has been doing a great job and currently the leader in utility computing accounted from its significant knowledge it gained in building infrastructure for its e-commerce line, giving birth to Amazon Web Services, which recently uses more bandwidth than

Well, these three are not only the living contenders of the data center race as IBM, one of the organizations who institutionalizes the progress of computers, and Hewlett-Packard, or HP which is famed for its earth-friendly technologies for printers, computers and gadgets. Though these two are not so obvious in building new data centers like the first three are, both of them are involved in massive multi-year data center consolidations. Just a probability though, these two are subtlety building additional capacities or storage for the envisioned cherry. HP has been a long time contender in utility computing while IBM recently pronounced their engagement in cloud computing.

So what do you think shall be their primary argument why you, site owners and online users should adopt and utilize the new conception they have made? Well, financial justification has it all started. Maybe true for the majority and maybe not for minority, but money makes the world go round. Savings would ring the bell for business and organizations, which is provisioned and promised by these data center vendors. They shall also count the 24/7/365 monitoring as a bonus for you. Organizations shall have the benefit to pay only for the bandwidth they have used not for the maximum and fixed amount of bandwidth organization have foreseen to use, in short, organizations can scale down or up, anyway they wanted their bandwidth usage to extend depending on the demand of their clients. Here’s the catch for the trade, the IT department of an organization shall give up some controls and maybe some positions for the seller to provide the service, which in the other perspective can be called a three-partied transaction. Outsourcing then enters the room, where the vendors act as the third party as most of the organizations shall comply to this because of one very good reason; rare companies have enough expertise in IT works, so they give it up and let the real experts manage it for them; they got service, they got less effort, they got savings.

Security, privacy and compliance is the second battlefield those aforementioned giants shall get in. The vendor who has the strongest security and considered to be the most private shall take the crown- an expected competition for every one of them, which could make an assurance guarantee for every client that there will be a tight security and sufficient privacy for their information- competition sets the standards. Furthermore, these data center plans are not just mere business transactions with under the table matters, but, these titans shall go well with the government, policies, regulators and of course, with the standard agencies for more eligibility for their services.

Well, at least, you have learned this fact. Sooner, things shall change, shall improve and shall mutate not the way biology does it, but the way economics does it. If you are an IT person, be prepared for the greater challenge that shall be set before you in the future, with all these data center specimens and everything involving technology. You can choose between the two, make the path, or follow the way. For the users, prepare yourself for something better, stronger and more efficient, and more expensive. The world is round, anything can happen, and this? It will really happen.

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